How do you get more traffic in the cutthroat world of blogging? Read our top tips to help you boost your profile.
Don’t become a cookie-cutter blogger writing about the same things as everyone else. Create something truly original that people can’t get anywhere else.
“Writing is rewriting” as Dorothy Parker famously said. Write your draft post, then take a break before you edit it (plus don’t neglect proofreading).
A picture is worth a thousand words, but it’s also one of the first things people see when browsing headlines on aggregator feeds. Go the extra mile to find images that are beautiful and relevant to your post.
In SEO terms, one of the best things you can do is connect your blog and website. If you aren’t sure how to do this, consider hiring professionals such as web development services by Redsnapper. At the very least include relevant links back to your website in your posts.
If you’re writing a post about how to find the best professional web development company in London, what will make people contact your picks through your blog? Consider running special offers or setting up affiliate links.
Don’t use three words when one will do. People are more likely to skim read and lose interest quickly online https://www.nngroup.com/articles/how-users-read-on-the-web/, so make every word count.
Plan out your content in advance: work out a beginning, middle and end. Also be prepared to be brutal when editing.
Titles need to be catchy, without sounding like pure clickbait. Come up with two or three different ideas, then ask ‘which would I click?’
Add that follow button after every post. Set up social media channels and use them to promote your blog.
Always have a clear call to action, something you want the reader to do at the end of your blog post. Whether it’s clicking on a link or trying out your recipe and reporting how it went, encouraging engagement will boost your numbers.
Finally, remember a blog is personal. It’s about your experiences, both successes and failures. Being willing to open up about your own life helps people connect with the real you, and that connection will keep them coming back.