Consumers are using their mobile phones to do more research and make more purchases than ever before. Websites are getting better at making the customer journey more streamlined, but there are still limits in terms of page load speeds and usability.
Apps are a brilliant alternative for businesses, as they secure the consumer within your branded space and are optimised for mobile use. According to Google, people search for apps to make their life easier.
So where do you start, when it comes to creating an app for your business?
You’ll want to perform extremely thorough customer research to see if there is even a market for your app. The best place to start is on your own website. Look at your website analytics to see how your customers use the website to buy your products or services. What devices do they use? Is there …