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In the first decade, the magazine added sections called Labor” and Management,” as well as New Products” and Business Abroad.” It expanded its economics content in the 1940s, and dropped an Agriculture section in the 1950s, and added a Personal Business column.
While the fledgling company had no way of knowing that the next decade would be a time when dozens of trade business publications would falter and those that did succeed would struggle to maintain circulation, its creation of a weekly magazine devoted to general news about business and the economy gave the magazine format a new outlet for business journalism.