You’ve taken the first steps to get your business up and running. You’ve designed an eye-catching logo and used an online generator to ensure your brand name is unique. You’ve created a website, an ecommerce store, and several social media accounts. You have lots of tools to gather data on your customers, but there’s one problem: your customers haven’t shown up yet.
If you were running a brick and mortar store, you could have a grand opening with flashing signs, live music, and your nephew handing out flyers while dressed as a lovable, furry mascot. Establishing an online presence, however, requires a more subtle approach. Here are three ways you can build your brand from the ground up.
- Join the conversation.
If your customers won’t come to you, go to them by following the social media accounts your target audience is most likely to follow. If you like, retweet, and …