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What’s the Buzz with Google Penguin 4.0?

The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google’s core ranking algorithm now includes Penguin. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

What are the effects of these changes to SEO specialists and website owners?

There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.

Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.

Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is not good for wrong pages to have a good rank in search results pages. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.

You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.

A recovery plan for your website is necessary if you find that it has been penalized.

With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.

Below are some benefits that Penguin 4.0 gives to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

Penguin 4.0 allows data to be refreshed in real time. Now, website owners will no longer wait for the next algorithm refresh to assess their actions such as removing links.

Penguin 4.0 update is believed to be a win-win game. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. There will be more use of SERPs to find your inquiry.