What You Should Know About Websites This Year

How to Write for the Web

When the web took the world by storm, even writing styles and requirements evolved – for this specific medium, at least.

Writing quality web copy has sure become an art and a skill all its, and there are several ways for you to study and perfect it.

First and foremost, knowing the significance of web content’s visual aspect is a must. Huge chunks of text prevent web users from reading through content to the end.
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However, there are three simple solutions that will make your text more encouraging:
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1. Keep your sentences short.

You can influence the way people absorb your message and how frequently they read your content simply by using short sentences.

That obviously means you have to use fewer words in every sentence. Remember that text is read differently on the Internet.

People only scan it and don’t read every word. With short sentences, you encourage readers to read through your content because the brevity makes it easier for them.

Avoid writing sentences longer than 20 words. This promotes scanning and quick reading. Besides, long sentences make it more difficult for your readers to understand and remember your message.

3. Use short paragraphs.

Long paragraphs – more than five lines – can be discouraging to readers. Two or three sentence for each paragraphs are often enough.

Divide long paragraphs into more and smaller ones. Nothing’s wrong with a very short paragraph. In fact, this will add white space, which is actually easier on your readers’ eyes.

3. Write your text in chunks.

You can create scannable online content when you chunk your information. Using short sentences and paragraphs is part of chunking. Long and wordy text is something online readers rarely have time nor the patience for.

There are two ways to produce chunk text:

> diving paragraphs, adding lists (bulleted or numbered) and using headings/subheadings; and

> keeping text short by writing clearly and concisely.

Know what’s needed and what’s superfluous. Never beat around the bush. That means you need to make the point in as little words as possible.

When organizing information, make use of bulleted or numbered lists where appropriate. Again, remember that writing for the Internet isn’t only about words. Also important is the presentation of the information.

You should draw readers in with scannable content. Use examples or illustrations.

When you use visually appealing content, you can create powerful online content.

Incorporating other types of visual material is another good way to break up your text.

For instance, you can use tables or charts to make it easier for your readers to understand complex information. Look for relevant or representative photos, diagrams and the like, and present them in a visually appealing way.

At the end of the day, your content should satisfy the wants and needs of your target readers. Otherwise, of what use will it be?